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Start Tapping Into Your Local Retiree, Baby Boomer and Senior Market Today!

During this tough economy, your best business patrons are undoubtedly retirees, boomers, and seniors!

Why? Because Americans age 50 and older hold 67% of the wealth in this country and control 70% of disposable income (see Pepper Institute Report on these startling statistics!)

Adults over the age of 50 living in these areas are looking for ways to save!

They want discounts and they will be loyal customers to businesses in their area who show their appreciation by accepting the one card that gives them these discounts.

It’s called the NRN Discounts card and it’s for adults over 50 only. NRN stands for National Retirement Network and is rapidly becoming the GO TO resource for adults over 50 across the United States. Each state has its own geographically tailored content for these adults!

In Wisconsin, we match these consumers with their local businesses who offer discounts to their over 50 adults. We do it by state and by city!

The best part for these consumers is that unlike other “discount cards” they can now get discounts to the businesses they frequently use. That’s great news if you’re a business in one of these cities!

How Do We Do It?

NRN Discounts for consumers is ULTRA useable, because this targeted demographic has numerous ways of discovering your business, whether it’s online through search terms like “Wisconsin Retirement,” through partnering Wisconsin county websites, through local newspapers, through our online directory of businesses giving cardholders discounts, referrals by friends, or by mail. (We direct mail your ideal customer for participation!)

Bottom line: We can help you achieve greater exposure and customer retention!

A great way to keep customers loyal!

By accepting the NRN Discounts card you’re telling your over age 50 customers you appreciate them. Customers like good service. They like feeling appreciated and if you give them a discount or a premium also, they’ll continue to do business with you! This can be what separates you from your competitors and gives you the edge on your competition!

What about people visiting Milwaukee, Green Bay or Madison?

Mature travelers (age 55+) spend more time on the road than any other age group (Travel Statistics and Trends 2008). Because we actively remind all NRN Discounts cardholders, no matter where they live, that when they visit or travel to another state, to make sure they get their travel destination map which includes participating NRN Discount businesses!

Prosper From Association!

“…a company could use another firm’s carefully honed image to call attention to its own products…leveraging a larger business’s assets to your own company’s advantage.”- Wall Street Journal, Gild by Association, December 12, 2008

The National Retirement Network has a reputation for being a valuable senior resource and partnering with trusted businesses. Leverage your business appeal by showing your over age 50 patrons you’re a trusted member of the National Retirement Network and you give discounts to them. They will thank you for it! Your business membership includes use of our logo for your marketing purposes.

For great business exposure, customer retention and new business prospects all you have to do is:

1) Join NRN Discounts as a participating business.

2) Decide on your discount or premium (for example: free shipping, free gift with purchase, buy one get one free, or percentage off sale).

….We do the rest!

Here’s what you can expect:

1) Immediate listing of your business in our discount directory for Wisconsin at www.MyWisconsinRetirement.com. Your listing will be on a Search Engine Optimized page by location (city and state) and by profession/service.

Listings get a link back to your website, our trusted NRN member seal beside your listing, the discount or premium you’re offering, a downloadable map where your business is located, if applicable, and the participating NRN Discounts business logo.

• Consumers can find you through the web via search terms. For example: “Milwaukee Ophthalmologist” or our site, visitors can find your listing, as they are always ONE CLICK away from the Wisconsin Discount Directory!

• Web visitors and surfers will still be able to view your business even if they ARE NOT cardholders.

• Cardholding consumers are always updated on NEW participating businesses via newsletter.

• With 110,000 people a month searching for example, the term “Milwaukee Restaurant,” being listed in the directory can bring your business high exposure no matter what type of business you’re in!

• Your listing in The Wisconsin Discount Directory is also available through 50 other state NRN network sites, so people visiting Green Bay, Milwaukee, or Madison can view the businesses offering discounts/premiums!

2) Inclusion into your state and city’s NRN Discounts Map! (For Premier Business Members Only).

• 235,000 people look for Wisconsin maps for Green Bay, Madison, and Milwaukee. We give all website visitors and cardholders a free map with your listing on it and the exact location of your business, if applicable.

• Cardholders love the map because it makes their card ultra useable.

• Visitors to the site who are not cardholders can see where your business is located.

• Anyone visiting the NRN network can get a free map for other states and cities.

3) Immediate use of our seal as a participating business of NRN Discounts. This includes special website seal for your website and a decal sticker for your business window.

• Lets patrons over 50 know you give discounts to mature adults. They’ll thank you for it.

• Stand out as a trusted business to this demographic.

• Lets patrons over 50 know you care about them.

• To understand the importance of this demographic, go to Marketing to Seniors and Boomers.

Why You Should Join Today!

Without naming names, the most well known retiree benefit membership card will not let your business join.

Why? Because their “non profit” organization wants KICKBACKS, meaning they want a part of your business and if they think their profit percentage from you won’t exceed seven figures, they won’t let your business be a part of their membership program.

Why You Should Care?

Because membership/discount card programs WORK!

Often your potential customers just need that ONE reason to come in. Have you heard about people who drive across town so they can get gas 5 cents cheaper? For a total savings of no more than a dollar?

Mature adults want bargains. Even the most affluent retirees love a deal. They love businesses that treat them special. By accepting a discount card you’re telling them what they want to hear. Part of the battle is getting customers in the door, but why not keep them loyal once they get there?

Older adults are also skeptical and fearful of scams, so business owners should take measures to show that they are trusted providers. Our cardholders are encouraged to speak up about any participating discount business which appears not trustworthy.

Seniors like being part of an association. While our NRN Discounts card to consumers is not an association, they are members and they know it’s an extension of the National Retirement Network, where they can always find updated, knowledgeable content on many factors involving retirement life and life after 50. It’s a source they go to continuously and by your businesses being part of that extension, you’ll see the benefits!

Until NOW, there has been no discount card program that targets the over 50 adults by location! We’re giving this demographic what they want….a discount to your business!

Be a part of something truly special and unique.

Just follow these easy steps for business participation:

Step 1. Make sure you’re state is listed under the “States That Are Ready!”

*If your state is not listed make sure you sign up for our free newsletter and we will
alert you when your state's been added!

Step 2. If your state is present, you can join NRN Discounts as a business participant and start
benefiting from the program!

Step 3. Sign up safely and securely by pressing the Buy Now button.

• Have adults 50+ seeking out your business or service!

• Added benefit for businesses who operate geographically to be connected with adults 50+ in your area!

• A great way to keep customers loyal by showing your appreciation and giving a discount or premium!

• Prosper from ASSOCIATION!

• Get great business exposure in front of a very targeted group of people (retirees, boomers, seniors & their families!)!

Immediate PREMIUM listing (at the top of the page) in our discount directory in your state. Your listing will be on a Search Engine Optimized page by location (city and state) and by profession/ service. Each state’s discount directory is one click away from every page on the National Retirement Network of websites;

*Just one state alone has over 300 pages of content, all Search Engine Optimized for search terms people in EACH state look for (from Retirement Planning to Restaurants, to Travel and Elder Care).

Cardholders use these discount directories to view local services and businesses that are participating, as well as the general public who may just be browsing online to find a “Restaurant in Milwaukee” or any other businesss by location and industry.

Immediate use of our seal as a participating business of NRN Discounts. This includes special website seal for your website and a decal sticker for your business window; and